every brand x creator collab confirmed for the big game (last updated: february 4, 2026)
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I tracked down every creator partnership announced for Super Bowl LX, so you don't have to.
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Most brands? Still casting celebrities. Same playbook, different year. But the actual creator-led spots this year: MrBeast x Salesforce, Tree Hut (7 creators, no celebs), iShowSpeed x Meta, Paige DeSorbo x Kinder Bueno, EJAE x Liquid I.V.
The NFL is going all-in on creators. 160+ credentialed for SB Week. Dhar Mann as "Chief Kindness Officer." Flag football with Druski vs. J Balvin. This isn't a side play anymore.
Also Poppi went celebrity (Charli xcx) after being creator-first last year. The PepsiCo effect? Make it make sense.
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because we know better than those big companies, and we rely on the creator economy. toodaloo👋🏻👋🏻
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hi, i'm vanessa 👋🏻 b2b marketing but make it human (wild concept, i know). automation girlie. i use ai for everything but refuse to sound like it.
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follow me on LinkedIn??? i'm manifesting a linkedin brand deal for 2026 🕯️
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want to chat about creator marketing or just say hi? book a call with me☕
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